Data infrastructure, analytics, and AI workflows for B2B commercial teams
I build the reporting, analysis, and AI workflows that turn scattered commercial data into decisions you can trust.
B2B commercial teams sitting on messy data
I work with B2B companies whose commercial data lives in too many tools. CRM, spreadsheets, finance systems, and operational tooling that don't talk to each other. The reports take days to build, the numbers don't match, and decisions get made on gut feel instead of evidence. I build the data infrastructure and reporting layer that fixes this.
A 3-step delivery process
Every engagement follows the same flow. The audit defines the scope; the build delivers the fix; the optional ongoing phase keeps it running and extends it.
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01
Free audit
Map the data, spreadsheets, and reporting as they exist today. Identify gaps, brittleness, and the highest-leverage fixes. Delivered as a written PDF.
2 to 3 days · Free
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02
Scoped build
Deliver the prioritised fixes from the audit. Typical engagements run 4 to 8 weeks and focus on one or more core services below.
4 to 8 weeks · Fixed scope
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03
Ongoing
Monthly retainer covering analysis, dashboard maintenance, incremental builds, and follow-on AI workflows.
Monthly · Optional
What I deliver inside the build
Most engagements combine two or three of these. The audit clarifies the mix.
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Data analysis
Pipeline analysis, churn, cohort retention, channel performance, forecasting. The questions your team has been asking but couldn't answer because the data was in too many places.
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Data infrastructure
SQL warehouses, ETL pipelines, data modelling. A single source of truth that replaces brittle Excel workflows and reconciles conflicting source data.
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AI-powered reporting
Power BI dashboards with Claude and Python workflows wired in. Classification, summarisation, and enrichment that reduce manual cleanup and surface signals your CRM doesn't have.
Additional services
Some engagements grow beyond the core. These are the extensions clients ask for once the foundation is in place.
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Web scraping for external data
Custom scrapers for industry-specific sources where third-party providers don't deliver. Competitor signals, pricing, regulations, market intelligence, fed into the same source of truth.
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ML models
Predictive models trained on your data. Lead scoring, churn prediction, software detection, forecasting models deployed into the workflows that drive revenue.
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Agentic workflows and apps
Custom AI agents and lightweight apps built on top of your data. Recommendation systems, internal tools, decision support for sales and ops teams.
Free Data Audit
A written report on your current data setup. What's working, what's not, and the biggest fixes to make. No obligation, no sales call required.
After the audit, we discuss whether scoped project work makes sense. There is no productized tier menu. Every engagement is shaped around what the audit surfaces.
Request your free audit →- Review of your current spreadsheets, reporting, and data flow
- Map of where data lives and where it breaks
- Prioritised list of fixes ranked by impact and effort
- Written PDF you can share with your team
Want a free Data Audit?
2 to 3 days. Written report on your current setup. No obligation, no sales call required.
Request your free audit →